2017년 4월 27일 목요일

항공물류서비스 Top Air Cargo Freighters 전략

항공물류서비스 Top Air Cargo Freighters 전략
[항공물류서비스] Top Air Cargo Freighters 전략.pptx


목차
1.Top Air Cargo Freighters
2.Introduction of the Biz
3.Strategy Analysis
4.Provisions and Forecast
5.Reference



본문
Korean Air is the largest airline and flag carrier of South Korea.
Korean Air serves 99 destinations across 6 continents.
It is a major player in Asian aviation and the largest carrier between North America and Asia. Its cargo division, Korean Air Cargo, is the third largest cargo airline in the world.

Established in 1977, Pantos now has become domestic company which has largest quantity of goods transported in international trades.
Its business targets are more than 1,000 companies including electronics & hi-tech, construction & machinery, chemical & oil etc.

Luxembourg City-based Cargolux is one of the world s leading cargo airlines.
The airline operates scheduled and charter service as well as providing surface transport solutions.
Cargolux s fleet includes Boeing 747-400 freighter aircraft, and the airline is a launch customer of the Boeing 747-8 Freighter.

Aggressive Market Development


- First to put B747F in air routes of Pacific region
- Adopted cargo freighters first rather than passenger planes.
- Targeting the niche market

Wide ranged network


- Multi-hub strategy : Overseas terminals for KAL only
(NRT, KIX, LAX, JFK),
- Skyteam cargo established (2000)
- U.S. Joint Venture established (2002)

Construction of Incheon Airport Secondary Logistics Center


- Easier to handle air cargoes when connecting with Incheon Airport.
- Efficient logistics services provided by connecting with Primary Logistics Center.



참고문헌
http://en.wikipedia.org/wiki/Cargolux
http://en.wikipedia.org/wiki/Korean_air




키워드
Air, Top, 항공물류서비스, Cargo, 서비스

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