국제경영 현대자동차 글로벌 경영전략(영문)

국제경영 현대자동차 글로벌 경영전략(영문)

[국제경영] 현대자동차 글로벌 경영전략(영문).docx

목차 Ⅰ. Introduction 1. Corporate History 2. Corporate Philosophy 3. Global R&D Network 4. Manufacturing 5. Global Sales Network Ⅱ. Analysis of Global Automobile market environment 1. Capacity of Global Automobile market 2. Automotive industry crisis (2008-2010) 3. Perspective change of the automobile consumers Ⅲ. Hyundai Motor Company (HMC)'s global business strategy 1. US 1). Analysis of current US automobile industry 2). Backgrounds of entry 3). Benefits of Alabama 4). Facilities in US 5). Strategy 6). Sale 2. Europe 1). Analysis of current Europe automobile industry 2). Backgrounds of Entry 3). Market Share 4). Benefits of Turkey and Czech Republic Plant 5). Localization Strategy 3. Asia 1). China (1). Analysis of current China's automobile industry (2). Backgrounds of entry (3). Automotive industrial policy (4). Benefits and costs of Joint-Venture (5). Dunning s eclectic paradigm 2). India (1). Analysis of current India's automobile industry (2). Background of Entry (3). Automotive industrial policy (4). Reason & Benefits of wholly owned subsidiary (5). Localization Strategy Ⅳ. Business Ethics: Corporate Social Responsibility (CSR) 1. CSR: Recent Activities Ⅴ. Overall performance & statistical figures Ⅵ. Conclusion 본문 1). Management Philosophy Hyundai Motors philosophy is to realize the dream of mankind by creating a new future through ingenious thinking and continuously challenging new frontiers. The concept consists of three frames; 1) Realization of Possibilities, 2) Unlimited Sense of Responsibility, and 3) Respect for Mankind. 2). Core Values HMC defined their new corporate philosophy based on their experience throughout their history. The 5 core values are principles that all employees promise to further foster in their organization 3). Vision 2020 The Vision 2020 is a recent statement that HMC to become a trusted lifetime partner of their customers. They are trying to bring a new perspective of automobiles through innovative mobility solutions based on human-centric, eco-friendly technologies and services; They are putting effort to 1) bring a new perspective to automobiles, 2) innovate mobility solutions, 3)Human-centric, eco-friendly technologies and services. 참고문헌 1. 이동기, 강리브가(2008), 현대자동차의 글로벌화 사례 연구: 진화론적 관점 2. 박재찬, 조동성 (2010), 현대자동차의 중국 자동차 시장 진출 3. 박영은, 이동기(2011), 현대자동차의 인도 현지화 전략 4. 박의범,권종욱,오대혁(2011), 100가지 사례로 이해하는 글로벌 경영 5. 최두호(2000), 한국자동차업계의 글로벌 브랜드 전략에 관한 연구, 한양대 경영대학원 6. 박경완(2006), 우리나라 자동차 업체의 미국 시장 점유율 확대를 위한 연구, 외국어대 경영대학원 7. 이규선(2005), 현대자동차의 세계화 전략 분석, 한국기술교육대 산업대학원 8. Hyundai Motor Company Non-Consolidated Statements of Income, (2011.12.31) 9. Plunkett Research (2008) "Automobile industry Introduction. 10. Hyundai Motor Company Official Website http://worldwide.hyundai.com/WW/Main/index.html 11. Hyundai Motor Company Annual Report http://worldwide.hyundai.com/WW/Corporate/InvestorRelations/FinancialInformation/FinancialStatements/index.html 12. 이준호, 곽태윤(2011), 미국 자동차시장의 특성 변화와 대응, 한국자동차산업연구소 13. 박상용(2011), 현대차그룹의 성장전략과 위상-폭스바겐과의 비교, KIS CREDIT MONITER 14. 이원희(2011), 현대자동차 사업보고서, 현대자동차 15. 안상준, 박성호(2012), 미국 신차판매 현대/기아차 역대 최대 판매 달성, 동양증권 키워드 경영전략, 국제경영, 현대자동차, 글로벌, 자동차, CSR Recent Activities