인터넷마케팅 QR code(영문)

인터넷마케팅 QR code(영문)

[인터넷마케팅] QR code(영문).pptx

목차 1. Introduction 2. Body 3. Suggestion 4. Conclusion 5. At the end 본문 According to the survey results Korea has the highest rate of QR code scanning experiences with smartphones (Korea 78.7%, Japan 78%, China 69.7%, Taiwan 69.4%) But Korea has the lowest rate of visiting stores after scanning a QR code (China 67.8%, Taiwan 55%, Japan 31.7%, Korea 24.5%) And purchasing after scanning a QR code (China 78.7%, Taiwan 59.5%, Japan 38.6%, Korea 38%) Quick Response Code Invented in Japan by the Toyota subsidiary Denso Wave in 1994 One of the most popular types of two-dimensional barcodes can hold much more information than bar codes utilized as a marketing tool in many ways Success case 1 Usefulness of acquired information Tourism information system Hahoe Village adopted QR code on tourism information system By scanning the QR code, people can get information about Hahoe village, tourist attraction, accommodations, restaurants, interaction with other tourists in Korean, English, Japanese, Chinese People expect this QR code gives any economical value GS SHOP QR Code provides No Event or Discount Coupons to customers Lead customers to download GS special App but it only provides product information 참고문헌 2차원바코드시스템의 적용사례에 관한 연구 (2011) 이동이 꿍알사이트 - http://www.qoongr.co.kr/ 2011 QR코드 인지도 및 이용 현황 조사 embrain QR코드광고의 특성과 효과 연구 : 소비자 이용만족과 수용을 중심으로(2011) 이경렬 김은희 Google image 트렌드모니터 - http://www.trendmonitor.co.kr/ 키워드 QR, 인터넷마케팅, 마케팅, 인터넷, code