경영학 IKEA SCM과 한국시장 진출 전략(영문)

경영학 IKEA SCM과 한국시장 진출 전략(영문)

[경영학] IKEA SCM과 한국시장 진출 전략(영문).pptx

목차 1. History 2. IKEA's structure 3. Features 4. Benefits 5. Conclusion 본문 1. About IKEA International home products company that designs and sells ready-to-assemble furniture such as beds and desks, appliances and home accessories The company is the world s largest furniture retailer A Swedish furniture company founded in 1943 by Ingvar Kamprad Entered into US market in 1985, Philadelphia 300 shops in the World Brand Value : 6.5 billion Euro (2008) 410 million people purchase IKEA Core value The core value of IKEA "To offer a wide range of home furnishings with good design and function at prices that as many people as possible will be able to afford." 키워드 한국시장, IKEA, 시장, 진출, 한국