[국제마케팅] 맥심 커피 인도 커피시장 진출 전략.pptx |
목차 1.About Maxim Company introduction Brand scope 2.India Market Analysis General information Culture Economy Political/legal The chart 3.Indian Coffee Market Analysis History size of coffee market estimation of volumes Competitors 4.Segmentation , Targeting, positioning 5.4 P's Product strategy Price Place Promotion 6.SWOT Analysis 7.Value Chain 본문 1.1 About Maxim Launched in 1980, DongSuh Food. Inc.'s main brand No. 1 Brand in Korean coffee market Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market 1986.12 Export to the U.S 1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro 1998. 2 Export to Europe 1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회) 1999. 9 Awarded for Best Satisfying Brand (소비문화대전) 2001. 3 Korea Power Brand No.1 2003. 7 Awarded for Best Brand by Women customers 2007.12 Arabica 100 received Marketing award INSTANT COFEE F/D Type instant coffee which upgraded the taste and aroma READY TO DRINK 100% Arabica Beans extracted in espresso ROASTED & GROUND New standard for Korea's premium coffee beans 참고문헌 http://eria.org/research/images/pdf/PDF%20No.2/No.2-part2-4.India.pdf http://www.marketreports.com/sample/netscribes/coffee_market_in_india_2011-sample.pdf http://www.iimahd.ernet.in/publications/data/2006-10-02_sdeodhar.pdf http://www.indiacoffee.org/userfiles/pdfrfp2710.pdf http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=14&ved=0CEkQFjADOAo&url=http%3A%2F%2Fwww.tradeindia.com%2Fmanufacturers%2Findianmanufacturers%2Finstant-coffee.html&ei=7cLOTraNAsnRmAWaouGyDQ&usg=AFQjCNEh8Jb__cg7lXRvrP4cuhbRDcG63g http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=27&ved=0CFsQFjAGOBQ&url=http%3A%2F%2Fwww.mouthshut.com%2Fproduct-reviews%2FBru_Instant_Coffee-reviews-925007973&ei=-8LOTvPbHMmfmQW_keWrDQ&usg=AFQjCNH7vw9RZEbRUrSDMyy4ssHIiXFLmg http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=40&ved=0CHgQFjAJOB4&url=http%3A%2F%2Fbusiness.mapsofindia.com%2Ftop-brands-india%2Ftop-coffee-brands-in-india.html&ei=CcPOTtu1CKHumAXypcSzDQ&usg=AFQjCNHrgFOVHKuUwJ852Pt8z-isHqrncA http://business.mapsofindia.com/top-brands-india/top-coffee-brands-in-india.html 키워드 커피, 국제마케팅, 커피시장, 맥심, 시장 |
2017년 8월 27일 일요일
국제마케팅 맥심 커피 인도 커피시장 진출 전략
국제마케팅 맥심 커피 인도 커피시장 진출 전략
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