2017년 8월 27일 일요일

국제마케팅 맥심 커피 인도 커피시장 진출 전략

국제마케팅 맥심 커피 인도 커피시장 진출 전략
[국제마케팅] 맥심 커피 인도 커피시장 진출 전략.pptx


목차
1.About Maxim
Company introduction
Brand scope
2.India Market Analysis
General information
Culture
Economy
Political/legal
The chart
3.Indian Coffee Market Analysis
History
size of coffee market
estimation of volumes
Competitors
4.Segmentation , Targeting, positioning
5.4 P's
Product strategy
Price
Place
Promotion
6.SWOT Analysis
7.Value Chain


본문
1.1 About Maxim

Launched in 1980, DongSuh Food. Inc.'s main brand
No. 1 Brand in Korean coffee market
Introduced F/D (Frozen Dry) type instant coffee to Korean coffee market

1986.12 Export to the U.S
1994. 9 Launched Maxim Columbia, Brazil, and Kilimanjaro
1998. 2 Export to Europe
1999. 3 Awarded for No. 1 Brand in Coffee (한국능률협회)
1999. 9 Awarded for Best Satisfying Brand (소비문화대전)
2001. 3 Korea Power Brand No.1
2003. 7 Awarded for Best Brand by Women customers
2007.12 Arabica 100 received Marketing award
INSTANT COFEE

F/D Type instant coffee which upgraded the taste and aroma

READY TO DRINK

100% Arabica Beans extracted in espresso
ROASTED & GROUND

New standard for Korea's premium coffee beans



참고문헌
http://eria.org/research/images/pdf/PDF%20No.2/No.2-part2-4.India.pdf
http://www.marketreports.com/sample/netscribes/coffee_market_in_india_2011-sample.pdf
http://www.iimahd.ernet.in/publications/data/2006-10-02_sdeodhar.pdf
http://www.indiacoffee.org/userfiles/pdfrfp2710.pdf
http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=14&ved=0CEkQFjADOAo&url=http%3A%2F%2Fwww.tradeindia.com%2Fmanufacturers%2Findianmanufacturers%2Finstant-coffee.html&ei=7cLOTraNAsnRmAWaouGyDQ&usg=AFQjCNEh8Jb__cg7lXRvrP4cuhbRDcG63g
http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=27&ved=0CFsQFjAGOBQ&url=http%3A%2F%2Fwww.mouthshut.com%2Fproduct-reviews%2FBru_Instant_Coffee-reviews-925007973&ei=-8LOTvPbHMmfmQW_keWrDQ&usg=AFQjCNH7vw9RZEbRUrSDMyy4ssHIiXFLmg
http://www.google.co.kr/url?sa=t&rct=j&q=instant%20coffee%20market%20in%20india&source=web&cd=40&ved=0CHgQFjAJOB4&url=http%3A%2F%2Fbusiness.mapsofindia.com%2Ftop-brands-india%2Ftop-coffee-brands-in-india.html&ei=CcPOTtu1CKHumAXypcSzDQ&usg=AFQjCNHrgFOVHKuUwJ852Pt8z-isHqrncA
http://business.mapsofindia.com/top-brands-india/top-coffee-brands-in-india.html


키워드
커피, 국제마케팅, 커피시장, 맥심, 시장

댓글 없음:

댓글 쓰기