마케팅 식품 제조 업체의 마케팅 전략 사례 (영문)

마케팅 식품 제조 업체의 마케팅 전략 사례 (영문)

[마케팅] 식품 제조 업체의 마케팅 전략 사례 (영문).pptx

목차 Introduction Franchise Coffee house Body 1. New product strategies 2. Product bundle pricing 3. Item differentiation 4. 2nd degree price discrimination Conclusion Implications 본문 (1) Coffee&franchise cofee market Men should be like coffe, hot sweet and strong-Dutch proverb It was a pleasant cafe, warm and clean and friendly, and I hung up my old water-proof on the coat rack to dry and put my worn and weathered felt hat on the rack above the bench and ordered a cafe au lait. The waiter brought it and I took out a notebook from the pocket of the coat and a pencil and started to write."- Hemingway Baha, napoleon There are more than 5000 coffee house in Korea. ( Caffebene : 720 stores Angel-in-us : 500 stores ) (2) Change in cognition In a short time, change in cognition many competition in this market ⇒ Various marketing strategies 키워드 마케팅, 전략, 식품, 제조, 영문