마케팅 20,30대 대상 화상 영어강의 사업 및 마케팅 전략(영문)

마케팅 20,30대 대상 화상 영어강의 사업 및 마케팅 전략(영문)

[마케팅] 20,30대 대상 화상 영어강의 사업 및 마케팅 전략(영문).pptx

목차 1.Company objectives Brand Introduction Mission Statement SWOT 2. STP Market Segmentation Selection of Target market Market Positioning -Positioning Map -Analyze competitor's positions -Our company competitive advantage Marketing Mix -Product -Place -Price -Promotion 본문 " Education + Adult" "Of the Adult, By the Adult, For the Adult" Focus on adult from early 20's to late 30's. Help adults increase confidence in various language. - Appropriate and Systematic system through customized. Access from anywhere, anytime Easy to use web interface Multiple language supports Low cost Free for using of time Fixed Charge Technical Problems Not good for sight Relatitive low quality in B2C for B2B Difficulties for contract to overseas students Technological advances Increase of overseas trade New entrance Increase of competitors 키워드 마케팅, 영어강의, 대상, 영어