마케팅 차별화 광고 사례 (영문)

마케팅 차별화 광고 사례 (영문)

[마케팅] 차별화 광고 사례 (영문).pptx

목차 Bottled water About Mamonde Lotteria's New menu Bottled water 2 In the year of 2012. Cases of product life cycle 본문 Q1-a Select a product category where most brands seem to be pretty much the same Describe some ways to differentiate that offering Bottled water Reason We Chose 'Bottled Water Various Brands Exist But We Buy the Cheapest! How to Differentiate Premium Trend Develop the deeper product line Add more benefits E.g Awakening, refreshing, relaxing, slimming and etc. Select from one of these publications or websites the story of a recent new product strategy that failed. Summarize and analyze what the company tried to do and what went wrong. In your opinion, how could they have improved their new product development and marketing efforts? 키워드 차별화, 광고, 마케팅, 영문, 차별