마케팅 슈웹스(Schweppes) imc

마케팅 슈웹스(Schweppes) imc

[마케팅] 슈웹스(Schweppes) imc.pptx

목차 1.Situation Analysis 2.Coperate Analysis 3.Competitive Analysis 4.STP 5.Concept Deduction 6.IMC Strategy 본문 <Situation analysis> How Becohol was appeared? Less-stimulus drink's appearance- non alcohol, low calories etc Package marketing's prevalent- Pursuing high qualities and distinctive style on their brand image and the design on package. Change of consumer group- around 40s consumers to around 20s young group. And it's market is being popular among consumer 키워드 슈웹스, 마케팅