트위터가 선거에 미치는 영향 (영문)

트위터가 선거에 미치는 영향 (영문)

트위터가 선거에 미치는 영향 (영문).pptx

목차 1. What is Twitter 2. The Exaggerated Impacts of Twitter 3. Reasons for Exaggeration a. Representation b. Virtual Opinion Leaders c. Flaws in the System 4. Conclusion 본문 Basic information Social Network Service:micro-blogging One of the biggest SNS:more than 175,000,000 users Text-based network:140-character "Tweets" More popular with Smartphones:fast and wide spread of information (중략) Virtual opinion leaders Virtual opinion leader(Eisenstein 1994) - Charismatic celebrities or politicians who influences people highly with little social contact. Virtual opinion leaders in SNS -Elite tweeters with many followers -Use social network services for political participation The Two Step Flow Theory Opinion leaders "selectively" collect info => They tweet => The public picks up these info and takes them into account when forming public opinion 키워드 십알단, 트위터, 영문, 선거