Microsoft Surface Pro 전략 분석 (영문)

Microsoft Surface Pro 전략 분석 (영문)

Microsoft Surface Pro 전략 분석 (영문).pptx

목차 1. Background 2. Inside-out Perspective 3. Outside-in Perspective 4. Evaluation 본문 Rapid growth of hardware market with smart phone and tablet PC Microsoft cannot expect big profits with their PC software anymore. How they can solve this problem? Then, let's challenge to hardware market! (중략) SWOT Analysis S Function & Portability Detachable keyboard W Lack of storage Overvalued price O Enormous growth of Hybrid PC market T Slump of overall PC market 키워드 만원, 국내, 그룹, 로아, 이동, 통신