경영 진에어 JIN AIR 전략(영문)

경영 진에어 JIN AIR 전략(영문)

[경영] 진에어 JIN AIR 전략(영문).hwp

목차 contents 1. the concept of low cost air line 2. success company vs fail company 3. present condition of cheap air line in Korea 4. introduction of jin air 5. present condition of jin air by 5 factor 6. SWOT 7. Problems of JIN 8. Strategy for JIN AIR 본문 3. Present condition of low cost air line market -market share of low cost air line in the country route In the beginning of their projet at 2005, the market share was only 0.1%. But they do aggressive marketing to the customer who is sensitive to the price. So now they occupy almost 45% in the country route. 4. Introduction of JIN-AIR company overview Route -Company name: JIN AIR. CO. LTD -Headquarters : in Korea -Capital fund: 27 million -History: Registration of incorporation: January 23rd 2008 Registration of business: January 25th 2008 Regular air transportation business license received: April 5th 2008 (covering Gimpo-Jeju, Busan-Jeju, Gimpo- Busan routes) ①Company overview and route vision mission JIN AIR s motto A premier short haul carrier -A premium short haul carrier With the best experience and image, practical and affordable Airline for everyone -Choice for financially sarvy traveler -Safety that meets global standards -Establishment of low cost structure Better air travel? Strengthen core services Minimize unnecessary services Simplify redundant procedures Cut costs with improvement and innovation Provide lowest airfare This is JIN AIR s challenging spirit ②Company vision, mission, and motto 키워드 AIR, JIN, 진에어, 영문, 전략