HOT 6ix 마케팅 전략 (영문)

HOT 6ix 마케팅 전략 (영문)

HOT 6ix 마케팅 전략 (영문).pptx

목차 1) Introduction About Hot6ix, Why hot6ix 2) Beverage Trends 3) Competitors Analysis Inside & Outside energy drinks industry 4) Success Strategy (4p, swot, stp) 5) Problems 6) Suggestions 본문 HOT 6IX Release Date　: March 2010 Capacity product：250ml .330ml. Product category; 4type(light,etc) Retail Price :1,000 won Ingredients: guarana taurine（1000mg) Main target audience : 20-40 teen Purchase gender ratio：m70％ / w30％ Main marketing activity: 1TVCM 2Twitter 3word of mouth 키워드 마케팅, 영문