체중감량 초콜릿 마케팅 전략 (영문)

체중감량 초콜릿 마케팅 전략 (영문)

체중감량 초콜릿 마케팅 전략 (영문).docx

목차 Ⅰ. Introduction Ⅱ. Body 1. 6 environmental areas 2. Competitors 3. Our market share 4. SWOT analysis 5. Market research tool 6. Decision roles 7. Segmentation 8. Influential factors. 9. Target 10. POP , POD 11. Place 12. Pricing step 1~6 13. Promotional plan Ⅲ. Conclusion 본문 I. Introduction People say that the happiness of eating delicious food has the biggest portion in happiness of one's life. Though there are tons of delicious foods around the world, the chocolate has made thousands of people feel happy. However the reason making chocolate lovers take off their hands from chocolate is its calorie. Especially young-women chocolate lovers having interests in their appearance have had to be away from the chocolate. 키워드 감량, 체중, 체중감량, 마케팅, 영문, 초콜릿