2016년 9월 25일 일요일

스타벅스의 국제경영전략(영문)

스타벅스의 국제경영전략(영문)
스타벅스의 국제경영전략(영문).pptx


목차
1. History
2. Brief Information
3. SWOT
4. Mission Statement
5. Innovative Aspects of Starbucks
6. Starbucks in Local Market
- China
- Korea
- U.K
7. Goodbye


본문
Starbucks' Products

Products:

Coffees/ Decaf coffees
Tea/decaf tea
Juice/Drinks
Milkshakes
Ice creams
Ice drinks
Hot/Cold Sandwiches
Pastries
Cackes/Muffines
Salds
Yoghurts

(중략)

Mission Statement

Provide a great work environment and treat each other with respect and dignity.

Embrace diversity as an essential component in the way we do business.

Apply the highest standards of excellence to the purchasing, roasting, and fresh delivery of our coffee.

Develop enthusiastically satisfied customers all of the time.

Contribute positively to our communities and our environment.

Recognize that profitability is essential to our future success.


키워드
스타벅스, 국제경영전략, 경영, 국제, 벅스, 스타

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