유니클로의 경영분석 (영문)

유니클로의 경영분석 (영문)

유니클로의 경영분석 (영문).docx

목차 1.1. Introduction of UNIQLO 1.2. Company overview 1.3. About Fast Retailing 1.4. Company History (Year 1949 2012) 1.5. Company Philosophy 1.5.1. Corporate Statement 1.5.2. The Fast Retailing Group Mission 1.5.3. Company's Value 1.5.4. Company's Principles 2. Organizational structure 2.1. Organizational Chart 3. Business Activities 3.1. Business functions and Business process 4. Value chain 4.1. Value Chain Diagram 4.2. Primary and Support activities 5. Five forces analysis 5.1. Threat of entry of new competitors 5.2. Rivalry among existing firms in the industry 5.3. Threat of substitute products or services 5.4. Bargaining power of suppliers 5.5. Bargaining power of customers or buyers 6. Competitor Analysis 6.1. ZARA 6.2. H&M 6.3. BASIC HOUSE 6.4. SPAO 7. Management Systems 7.1. UNIQLO Management Information Systems 7.1.1. Customer Profile 7.1.2. The Challenge 7.1.3. The Solution 7.1.4. The Results 7.1.4.1. Timely, Effective Feedback 7.1.4.2. Customizations 7.1.4.3. The Bottom Line 7.2. Customer Relationship Management Systems 7.2.1. Sales 7.2.1.1. Mobile Sales 7.2.1.2. Web Sales 7.2.1.3. Retail Store Sales 7.2.2. Services 7.2.2.1. Call Center Data 7.2.3. Marketing 7.2.3.1. Campaign Data 7.2.3.2. Data Analysis 7.3. Supply Chain Management Systems 7.3.1. Research & Development (Designers/Pattern Makers) 7.3.2. Development and Procurement of Materials 7.3.3. Merchandising 7.3.4. IT Support of Supply Chain 7.3.4.1. Support of the Upstream Supply Chain and Downstream Supply Chain 7.3.4.2. Specialty Store Retailer of Private Label Apparel (SPAs) 7.3.5. Quick Response System (QRS) 8. UNIQLO Innovations 8.1. The Problems 8.1.1. First Problem: Does Size Matter? 8.1.2. Second Problem: Customer cannot purchase what they want in smaller stores 8.2. The Solution 8.2.1. Unique Body Scanning Machine (UBSM) 8.2.2. Unique Personal Digital Assistant (UPDA) 8.2.3. Enterprise Data Warehouse (EDW) 8.2.3.1. Benefits of A Data Warehouse 8.2.4. Database Management System (DBMS) 8.2.5. Production and Operations Management (POM) 8.2.5.1. Just-in-Time Systems (JITs) 8.3. The Results 8.3.1. Improving Shopping and Checkout 9. Story 10. References 본문 1. Introduction of UNIQLO 1.1 Company Overview Name : FAST RETAILING CO., LTD. Established : May 1, 1963 Head Office : 717-1 Sayama, Yamaguchi City, Yamaguchi 754-0894, Japan Tokyo Office : Midtown Tower, Akasaka 9-7-1, Minato-ku, Tokyo 107-6231, Japan Number of Full-time Employees (Consolidated) : 15,915 (As of February 29, 2012) Paid-in Capital : 10,273 million yen Number of Issued Shares : 106,073,656 (including holders of treasury stock) Line of business : Control and management of overall group activities as owner and holding company 1.2 About Fast Retailing Fast Retailing Co., Ltd. is a holding company. The specialty retailer UNIQLO is the Group s mainstay operation, and it has enjoyed strong growth by offering high-quality casualwear at reasonable prices based on its SPA (Specialty store retailer of Private label Apparel) business model, which spans product design, manufacture, distribution and retail. The first UNIQLO store opened in 1984. In 1998, our fleece campaign sparked a UNIQLO boom across Japan. Subsequently, we weathered a period of falling sales and operating profit but quickly boosted performance by expanding our women s wear. First venturing into international markets in 2001, UNIQLO now has worldwide operations, including in the U.K., China, Hong Kong, South Korea, the United States, France, Singapore, Russia, Taiwan and Malaysia. In 2011, we opened global flagship stores in Taipei and Seoul, and on New York s prestigious Fifth Avenue, as part of plans to grow business worldwide. As of the end of May 2012, we now boast 849 stores in Japan and 275 stores in other markets overseas. 참고문헌 www.zara.com http://baike.baidu.com/view/522422.htm www.hm.com http://baike.baidu.com/view/3943484.htm www.gap.com http://baike.baidu.com/view/637480.htm www.forever21.com http://baike.baidu.com/view/2323546.htm www.thebasichouse.com www.spao.com www.fastretailing.com www.UNIQLO.com http://www.oracle.com/index.html http://www.sap.com/index.epx http://pinterest.com/source/uniqlo.com/ 키워드 경영분석, 경영, 분석, 영문