CJ FOODVILLE VIPS 빕스 브랜드 분석

CJ FOODVILLE VIPS 빕스 브랜드 분석

CJ FOODVILLE VIPS 빕스 브랜드 분석.pptx

목차 1.Company Analysis 2.Category Analysis 3.Consumer Analysis 4.Brand Analysis 5.Competitive Analysis 6.Promotional Analysis 본문 Mission statement 1. Distinctive taste and quality are considered the first value. 2. Satisfy tastes of various customers as multi-brand. 3. Serve the special Korean value in Global food markets. Well-Being 1. Uses environmentally friendly materials. 2. Don't use dye. 3. Don't use preservatives. 4. Don't put additives. Consumers expect to be good through Fresh ingredients. Purchasing cycles The industry's number one in terms of sales Seasonality X : VIPS has different events at each season The critical factors Competitive points, Concept, Brand image, High quality menu, Exclusive atmosphere, Clean facilities, Large parking area 1992 The first family restaurant 35 stores Various exotic food Repositioning High price → A folksy low price image 키워드 CJ, VIPS, 브랜드, 빕스, FOODVILLE