Johnson & Johnson 마케팅 분석 (영문)

Johnson & Johnson 마케팅 분석 (영문)

Johnson & Johnson 마케팅 분석 (영문).docx

목차 1. Introduction 2. Meet Johnson and Johnson 3. Company Analysis 4. Marketing Analysis 5. Environment Analysis 6. Suggestions 본문 1. Introduction This essay aims to analyze Johnson & Johnson, a world-renowned corporation in medical devices, biologics, consumer health, and pharmaceuticals industry. Previous analysis on Johnson & Johnson comprises merely of its key features and shallow outlook marketing strategies. Summarizing and extending researches that have been done so far on Johnson & Johnson, this essay offers interpretations with three main viewpoints by using various analysis techniques. Section 2 offers a brief history and a comprehensive understanding of Johnson & Johnson. Starting from section 3, this essay takes mission statement, generic strategy, BCG Analysis, Growth Vector, and SWOT analysis into account. Section 4 consists of STP and 4P analysis, the main marketing strategies of Johnson & Johnson. In section 5, this essay studies on Johnson & Johnson's micro and macro marketing environment. Last but not least, section 6 suggests solutions related to the opportunities and threats analyzed in the essay. 2. Meet Johnson and Johnson In 1886, brothers Robert Wood, James Wood and Edward Mead Johnson founded Johnson & Johnson in New Brunswick, New Jersey. During the early years, the Johnson brothers led pioneering efforts in: sterile surgical dressings, sterile sutures, first aid, wound care, products for women s health, dental floss and baby products. 키워드 마케팅, 분석, 영문