F1 마케팅

F1 마케팅

F1 마케팅.pptx

목차 1.Introduction 2.MARKETING OFFERINGS 3.S / T / P 4.4Ps 5.Customer Relationship Management 6.Lessons 7.References 본문 What is F1? FIA Formula one world championship = F1 = grand prix racing The highest level & the longest history F1 tours 19 countries 3,800,000 spectators / 2,300,000,000 tv audiences . . Segmentation Geographical Segmentation no geographical boundaries global Demographical Segmentation age, income, education, marital status Fans can get . Convenience for using the product. Many kinds of Benefits from promotion or sponsor of the product. Experience 참고문헌 http://cafe.naver.com/renaultsports/5 http://auto.naver.com/event/reviewRead.nhn?eventNo=37&reviewNo=633 http://www.formula1.com/teams_and_drivers/ http://www.planetf1.com/ http://en.espnf1.com/ http://blog.naver.com/idcrew123?Redirect=Log&logNo=60186639541 http://www.caseynealracing.com/ http://www.scribd.com/doc/37155342/9/Summary-of-Market-Segmentation http://www.justmarketing.com/news/February-2012/REXONA-AND-CLEAR-SPONSOR-LOTUS-F1-TEAM/ http://www.formula1.com/ http://www.bbc.co.uk/sport/formula1/2013/results http://www.pitpass.com/http://www.sportsworldi.com/Articles/LeisureLife/Article.asp?aid=20130924023145&OutUrl=naver http://www.koreangp.kr/html2013/ http://news.naver.com/main/read.nhn?mode=LSD&mid=sec&sid1=106&oid=018&aid=0002671130 http://liamsmarketingandprblog.blogspot.kr/2013/03/marketing-strategy-formula-1-in-america.html http://racingahead2008.blogspot.kr/2008/11/objective-objective-of-this-report-is.html http://www.koreangp.kr/ http://blog.naver.com/sag_sag?Redirect=Log&logNo=120103884194 http://foto.sportschosun.com/news/ntype2_o.htm?ut=1&name=/news/life/201003/20100319/a3s77131.htm 조상필 정철 안광일, 「해외 F1 자동차 경주장 주변 지역 개발사례 분석 및 시사점」, 리전인포, 2010 키워드 마케팅